One of the listeners sent me this video the other day and I thought it was just too good not to share. They just don’t make ads or trucks like they used to.
Also, with whispers of a Jeep truck coming out soon, maybe they will reuse the name plate “Honcho” – but in a better way than the reused the Cherokee name plate.
The Honcho was a trim package on the J10 pickup, offered from 1976-1983. It consisted of bold striping and decals, and was offered with factory extras such as the Levi’s interior or a roll bar. The content of the Honcho package varied from year to year, but “always included the wide-track look of the Cherokee Chief.”
The Honcho was one in a series of special decal packages offered for J-Series trucks in the mid to late 1970s, which included the Golden Eagle and the “10-4” which offered an optional Citizens’ Band radio along with the decals. The Honcho package was only available on the sportside (stepside) and short bed trucks. Between 1980 and 1983, only 1,264 of the sportside versions were produced.
Decal packages were available for many of Jeep’s vehicles in the 1970s, including a package for the Jeep Cherokee called the Cherokee Chief. The Golden Eagle package was also available for both the CJ and the Cherokee.